Littlewoods Direct to rebrand in bid to attract youthful audience

19th June 2009 | retail | Online and mail order retail group Shop Direct is to rename Littlewoods Direct under the name Very as it aims to attract young families to its business.

Trade paper Retail Week says the launch of the new website, very.co.uk, will be on 5th July and will feature 10,000 product lines including furniture. A marketing campaign supporting the relaunch will take place later in the Autumn. The group will continue to use the Littlewoods brand for sites and publications aimed at other audiences.

Very will also boast its own 350 page directory featuring two thirds of the total product range.