Bed firm sets sights on online retailers as it expands etail offer for 2009

15th January | beds | Manufacturer Sweet Dreams is to add to its Eden range aimed at online furniture retailers. Launched at the NEC last year, the firm will use this year’s Interiors Birmingham exhibition to build on its success by introducing additional beds, bedsteads and cabinet products into the range.

These will include Drummond (pictured), a leather-look bed with matching furniture, and bedroom range Juniper, which comprises five pieces including a sprung slatted bed.

All of the beds and bedroom furniture models are exclusive to the Eden range and do not carry Sweet Dreams labeling or other branding ensuring consumers cannot price compare Sweet Dreams manufactured product in-store and online.

Sweet Dreams is also producing a printed Eden brochure in 2009 for online retailers. This will be available at the show.