UPDATE | 9TH MARCH | The Sleeping Zone Mattress Company (see below) has signed up to exhibit at the Manchester Furniture Show and will use the event to officially launch in the UK.

British bed firm launches and sets sights on independent retail market

19th January | beds | A new firm offering UK manufactured memory foam mattresses underpinned by an innovative approach to temperature control has been launched this week.

The Sleeping Zone Mattress Company, which takes advantage of trademarked Air Flow technology that uses zones within the mattress to effectively regulate heat, is headed by up Morgan McCarthy, who has held senior positions with some of the biggest names in British bed manufacturing over the past two decades.

He has assembled a small team and is taking the product to the independent retail bed market.  The launch collection comprises three ranges – known as Tri-Zone, Multi-Zone and Ultra-Zone – which all take advantage of the Air Flow system.