SCS FEEL THE BUZZ AS SOFA CHAIN READIES TV CAMPAIGN

23rd September | upholstery | ScS chief executive David Knight believes ‘there is a real buzz moving forward’ as the company prepares to go back on television in the Autumn. 

ScS, which was rescued by private equity group Sun European Partners earlier in the Summer, has hired local north east marketing agency Martin Tate Redheads to spearhead its consumer ad campaign, after rejecting the opportunity to work with Manchester based McCann Ericsson, its agency of the past six years.

David Knight said the new agency and subsequent marketing campaign would play a key role in the firm’s growth strategy and praised the agency for already bringing a fresh perspective to the sofa chain.

- Worried the new agency means the end of Martin Kemp in your ScS ads? Watch a classic ScS television ad here