Sainsburys adds Home catalogue to complement online offer

20th August 2009 | retail | Supermarket Sainsburys has added a 98 page home catalogue to its non-store portfolio as it bids to grow non-food sales by a third in the next year.

The publication, which has been mailed to customers on its database and is also available in-store, contains about a fifth of the products recently launched online - including a host of furniture and homeware.

The catalogue is broken down into the following sections; Kitchen; Living and Dining; Bedroom, Home; Bathroom; as well as a host of other general merchandise product categories.