Sleep Council sexes up National Bed Month to promote sales

4th March | marketing | Bed promotion group The Sleep Council will put sex at the top of the agenda during National Bed Month. The organisation has carried out a number of consumer surveys including questioning the location, motivation and frequency of the nation’s sexual habits.

The survey results are being promoted across consumer media to raise awareness of National Bed Month and to provide a boost to bed sales.

The manufacturer funded Sleep Council has achieved considerable success in drumming up publicity across television, radio and printed media in recent years.