Irish furniture retailer told to stop misleading advertising

6th March | Ireland | An independent furniture retailer in Ireland that has been promising large discounts in advance of closing its stores has been slapped on the wrist for misleading the public.

Two-store Emerald Fine Furnishings has been publishing closing down sale advertisements in leading Irish newspapers for nearly a year, despite no sign the company is to stop trading.

The retailer, which has stores in Dublin and Cork, has been told by a Circuit Civil Court judge that adverts promoting false closure, bargain basement prices and stock clearances, must stop.

The judge agreed with the Consumer Agency’s view that it was in the public interest for the promotions to cease, and granted the agency a restraining order preventing the adverts continuing.

It is thought that some of Emerald Fine Furnishings’ stock is sourced from manufacturers that are about to stop trading.