B&Q launches £1m kitchen ad campaign; Promotes own brand

1st July 2009 | DIY | B&Q has launched a £1m advertising campaign promoting its own brand kitchens – Cooke & Lewis – across the ITV television network.

The DIY chain will run the adverts for a number of weeks and will also feature on selected satellite channels. It is the first time the retailer has promoted Cooke & Lewis as a standalone brand.