FLOORING

Carpet Foundation rebrands Registered Specialists

8th March 2010

The lead trade association for the UK carpet industry has rebranded the terminology associated with its recommended retailers.

The Carpet Foundation is to phase out the use of the Registered Specialist name and affiliated promotional material, instead describing retailers as Members.

A new logo and supporting marketing collateral has been created, along with dedicated space for each retail member on an updated Carpet Foundation website.