AIS buying group launches online bed promotion

9th July 2009 | marketing | Associated Independent Stores has launched a bed promotion through its Internet portal – whatfurniture.co.uk – with half price offers from suppliers including Sealy, Slumberland, Myers and Relyon.

The consumer portal aims to drive customers to its retail network – by promoting furniture and then directing people to their nearest AIS stockist.

The firm launched its July email marketing campaign yesterday to consumers who have registered through the website. It is advertising savings of more than £1,000 on some models. It is not thought that all retailers are taking part in the promotion – with consumers directed to just their nearest participating stockist.

Regular consumer searches through the site brings up a list of four nearby AIS members.